engleski

EFFECTIVE ORGANIZATIONAL MANAGEMENT – A CASE STUDY

Today, the success of an organization is more than ever a result of effective organizational management, and it is indisputably essential to the business of every organization. Outstanding importance is attributed to management, which is constantly evolving and is a result of many factors of the organization. Management is the process of shaping and maintaining an environment in which individuals achieve specific goals by working together in groups. Undoubtedly, productivity, globalization, competitiveness, and change cannot be realized without a precise, comprehensive understanding of human resources. Man is no longer a limited organizational resource but a significant source of new value. Changes, as well as market success and long- term development, become an essential factor in which business strategy depends. Companies which will achieve top performance in their products and services are those who have discovered how to implement the ideas and abilities of people at all organizational levels. Human resources represent the core strength of an organization, and accordingly, the key to success lies in the way companies choose and, subsequently, organize people. Through analysis of the defined problem, this paper will show the importance of management and human resources based on the example of one of the most successful companies in the Republic of Croatia – Podravka. Podravka is the leading food company in the Republic of Croatia with brands that are recognized on the international market, and it records positive financial results year-on-year, which indicate effective organizational management of Podravka. The keys to its success are its creative, dynamic and successful employees. Podravka emphasizes that its core values are creativity, passion, and consumer satisfaction since they add excellence to everything they do and thus promote the underlying values of the company.

management, business strategy, human resources, Podravka

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