engleski

Digital Transformation Playground Operationalization - How to Select Appropriate Technologies for Business Improvement Initiatives

Digital transformation (DT), as one of the contemporary paradigms, means a radical change in the way of doing business and is motivated through the need to adapt to the digital age. Organizations try to add or create new value for their customers by innovating existing or developing new business models and designing new products and/or services, implementing and using thereby new modern digital technologies. The selection of appropriate digital technologies, which are supposed to enable the desired business change, is addressing different challenges. Main reasons that make the decision hard are that not all technologies are suitable for every business change and that some technologies are emerging and bring great impact on improvement in some industries, while the same technology in another industry can be widely in use or presents already a standard. This paper is aimed to give guidance on how to select one or combination of several appropriate technologies for steering the digital transformation process towards creating the most innovative ideas for better way of doing business, by operationalizing a framework of DT related concepts called Digital Transformation Playground.

Digital Transformation ; Digital Transformation Playground ; Digital technologies

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