engleski

Redefining publishing concepts and related terminology

Since its introduction by Elisabeth Eisenstein some 35 years ago, the concept of print culture has been widely discussed, supported, and criticised in book history, communication and media studies, and other related fields of scholarship. Nowadays, discussion is reintroduced in discourses concerned with electronic publishing, where p-(rint) culture is getting etiquettes of antithesis (an opposition to e-), scantiness (it is fixed, linear), confinement (it is a cage for text) etc., and where notions of “print” and “publishing” are often confused (e- regularly refers to print, not to publishing). The aim of this presentation is twofold, to examine changing perception of “p-culture” caused by projection of modern concepts into historical technology, and to discuss the new terminology (e.g. e-reading, mobile reading, metabook), which is regularly unrelated to historical development of books and publishing. The conclusions discuss the benefits of more appropriate ontology in modern publishing studies.

book publishing ; publishing studies ; p-culture ; e-culture ; book ontologies

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