Nalazite se na CroRIS probnoj okolini. Ovdje evidentirani podaci neće biti pohranjeni u Informacijskom sustavu znanosti RH. Ako je ovo greška, CroRIS produkcijskoj okolini moguće je pristupi putem poveznice www.croris.hr
izvor podataka: crosbi

Communication and manipulation strategies of travel guides presenting Croatia- A linguistic perspective (CROSBI ID 683888)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Bosnar- Valković, Brigita ; Jurin, Suzana Communication and manipulation strategies of travel guides presenting Croatia- A linguistic perspective // Tourism in South East Europe … / Zadel, Zrinka; Smolčić Jurdana, Dora (ur.). 2019. str. 121-138 doi: 10.20867/tosee.05.33

Podaci o odgovornosti

Bosnar- Valković, Brigita ; Jurin, Suzana

engleski

Communication and manipulation strategies of travel guides presenting Croatia- A linguistic perspective

It is amazing that in the age of IT, despite the availability of alternative promotional tools, such as e-brochures and websites, which are easily accessible, hard print travel guides still remain as popular as ever because they can act as a substitute for a product which cannot be physically seen or inspected prior to consumption. Also, tour operators can hardly standardize their products and services due to many uncontrollable factors (e.g. the weather). To maximize their persuasive power, tourism guides are found to be loaded with hyperbolic language and glamorous images. The question we would like to answer is how far this classical structure and the accompanying communication strategies still meet the requirements of their users. Accordingly, the purpose of this research is to analyze the communication and manipulation strategies of travel guides and consequently to offer some suggestions in order to modernize them and make more effective.

travel guides , linguistic appeal ; qualitative linguistic analysis ; quantitative corpus analysis, sentiment analysis ;

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

Podaci o prilogu

121-138.

2019.

nije evidentirano

objavljeno

10.20867/tosee.05.33

Podaci o matičnoj publikaciji

Zadel, Zrinka; Smolčić Jurdana, Dora

Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci

1848-4050

nije evidentirano

Podaci o skupu

5th International Conference Tourism in Southern and Eastern Europe: Creating Innovative Tourism Experiences: The Way to Extend the Tourist Season (ToSEE 2019)

predavanje

16.05.2019-18.05.2019

Opatija, Hrvatska

Povezanost rada

Filologija

Poveznice