Napredna pretraga

Pregled bibliografske jedinice broj: 1032588

Risk aversion as decision making factor in mental accounting phenomenon


Liović, Dina; Novaković, Dražen; Turjak, Sofija
Risk aversion as decision making factor in mental accounting phenomenon // Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020 / Soliman, Khalid S. (ur.).
Granada, Španjolska: International Business Information Management Association, IBIMA, 2019. str. 8239-8249 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Risk aversion as decision making factor in mental accounting phenomenon

Autori
Liović, Dina ; Novaković, Dražen ; Turjak, Sofija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020 / Soliman, Khalid S. - Granada, Španjolska : International Business Information Management Association, IBIMA, 2019, 8239-8249

ISBN
978-0-9998551-2-6

Skup
33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020

Mjesto i datum
Granada, Španjolska, 10.-11.04.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
(ir)rationality ; economic decision-making ; mental accounting ; risk aversion

Sažetak
Mental accounting is a new research area in the discipline of behavioral economics focused on (ir)rational economic decision-making and risk aversion. Its growing relevance in the scientific community around the world and lack of related research in Croatia gave motivation for this paper. Therefore, this paper gave a contribution to Croatian scientific literature by summarising recent relevant foreign papers. Furthermore, this paper aimed to identify differences in the approach to and use of mental accounting among the different subgroups of respondents of the empirical research carried out in Croatia in early 2018. Two hundred and ninety (290) persons were approached. The survey sample comprised mainly of students and young employed individuals. In this paper, different statistical methods (t- test, Chi-square) were applied using statistical software SPSS to identify relationships between risk attitude and economic decision in different situations where respondents could choose between a few options. The risk attitude was analyzed in comparison with respondents' preferences in terms of handling their money in gain or loss situations. There were eight different situations, and the statistically significant differences have been identified in three occasions. The results of the survey are mostly consistent with previous findings.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Osijek