engleski

Specifics of retail supply chain management

Retailers have prevailing power in most of contemporary supply chains. While this power stems primarily from the dependence of other supply chain members on them, retailers manifest their power by imposing and carrying out numerous activities in the supply chain in collaboration with their partners, that is, other members of the supply chain. In this case it is possible to talk about retail supply chain management. The paper describes and analyzes contemporary retail supply chain management activities, highlighting its specificities with respect to traditional manufacturer-led supply chain management. For this purpose analysis of relevant secondary sources has been conducted. The work aims to clarify the role and significance of retail supply chain management in contemporary supply chains.

retailing ; retail supply chain management ; business logistics ; competitiveness

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