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Classification of the Combinatorial Behavior of Verbs in the Marketing Domain (CROSBI ID 65067)

Prilog u knjizi | izvorni znanstveni rad | međunarodna recenzija

Rajh, Ivanka ; Grčić Simeunović, Larisa Classification of the Combinatorial Behavior of Verbs in the Marketing Domain // Computational and Corpus-Based Phraseology / Corpas Pastor, Gloria ; Mitkov, Ruslan (ur.). Cham: Springer, 2019. str. 360-374 doi: 10.1007/978-3-030-30135-4

Podaci o odgovornosti

Rajh, Ivanka ; Grčić Simeunović, Larisa

engleski

Classification of the Combinatorial Behavior of Verbs in the Marketing Domain

The aim of this article is to provide a description of verbs in the specialized domain of marketing by focusing on their syntactic - semantic behaviors. Using a methodology based on combinatorial properties and paradigmatic relationships, we describe the essential syntagmatic profile of verbs that belong to different verb classes. The hypothesis is that each verb is associated with its particular argument scheme from which it is possible to identify its specialized meaning and establish correlations with a series of predicates with which it shares a set of linguistic properties. The research was done in the domain of marketing, which is a very dynamic field, also underlined in the definitions, which use terms such as activity, process, mechanism, adaptation, strategy, techniques, all designed to satisfy the needs of the customer for the benefit of the company [1].The domination of lexical units describing processes motivated us to explore verbs, as the main words used to express actions, with the help of the Sketch Engine tool, so as to determine their terminological nature and their role in expressing marketing dynamics.

verbs ; syntagmatic profile ; selectional preferences ; specialized French monolingual corpus ; marketing domain

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Podaci o prilogu

360-374.

objavljeno

10.1007/978-3-030-30135-4

Podaci o knjizi

Computational and Corpus-Based Phraseology

Corpas Pastor, Gloria ; Mitkov, Ruslan

Cham: Springer

2019.

978-3-030-30134-7

0302-9743

1611-3349

Povezanost rada

Filologija, Interdisciplinarne humanističke znanosti

Poveznice
Indeksiranost