Classification of the Combinatorial Behavior of Verbs in the Marketing Domain (CROSBI ID 65067)
Prilog u knjizi | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Rajh, Ivanka ; Grčić Simeunović, Larisa
engleski
Classification of the Combinatorial Behavior of Verbs in the Marketing Domain
The aim of this article is to provide a description of verbs in the specialized domain of marketing by focusing on their syntactic - semantic behaviors. Using a methodology based on combinatorial properties and paradigmatic relationships, we describe the essential syntagmatic profile of verbs that belong to different verb classes. The hypothesis is that each verb is associated with its particular argument scheme from which it is possible to identify its specialized meaning and establish correlations with a series of predicates with which it shares a set of linguistic properties. The research was done in the domain of marketing, which is a very dynamic field, also underlined in the definitions, which use terms such as activity, process, mechanism, adaptation, strategy, techniques, all designed to satisfy the needs of the customer for the benefit of the company [1].The domination of lexical units describing processes motivated us to explore verbs, as the main words used to express actions, with the help of the Sketch Engine tool, so as to determine their terminological nature and their role in expressing marketing dynamics.
verbs ; syntagmatic profile ; selectional preferences ; specialized French monolingual corpus ; marketing domain
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Podaci o prilogu
360-374.
objavljeno
10.1007/978-3-030-30135-4
Podaci o knjizi
Computational and Corpus-Based Phraseology
Corpas Pastor, Gloria ; Mitkov, Ruslan
Cham: Springer
2019.
978-3-030-30134-7
0302-9743
1611-3349
Povezanost rada
Filologija, Interdisciplinarne humanističke znanosti