engleski

Book buying habits of Croatian citizens

Paper presents findings of the quantitative study which investigated book buying habits of citizens in eastern Croatia. The aim of the study was to find out why, where, when and how often do citizens buy books. Findings based on the analysis of 300 valid questionnaires show that more than half of respondents (55, 7%) didn’t buy any books in past 12 months. The main reason for not buying books is, as they claimed, because they are not interested in books and reading (39, 6%) and because books are too expensive (23, 1%). In order to obtain their reading material, around 40% respondents borrow books from libraries and friends. Majority of respondents (57, 9%) who indicated that they did buy at least one book in the past 12 months, reported that they bought it on sale (at discounted price). As to the place of purchase, findings show that respondents buy books most frequently at newsstands (49%) and in bookstores (48, 7%). The study offers only partial insight into the topic and a more detailed, qualitative study of reasons behind not buying books is required. In order to facilitate more general conclusions, which could be applied to the whole country, the expansion of the study is planned. Also, bearing in mind that eastern Croatia is among the least economically developed regions in the country, authors plan to conduct a similar study in economically more developed regions of the country.

book buying habits ; citizens ; eastern Croatia

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