Factors influencing message dissemination through social media (CROSBI ID 269904)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Zheng, Z ; Yang, H ; Fu, Y ; Fu, D ; Podobnik, Boris ; Stanley, H
engleski
Factors influencing message dissemination through social media
Online social networks strongly impact our daily lives. An internet user (a "Netizen") wants messages to be efficiently disseminated. The susceptible-infected-recovered (SIR) dissemination model is the traditional tool for exploring the spreading mechanism of information diffusion. We here test our SIR-based dissemination model on open and real-world data collected from Twitter. We locate and identify phase transitions in the message dissemination process. We find that message content is a stronger factor than the popularity of the sender. We also find that the probability that a message will be forwarded has a threshold that affects its ability to spread, and when the probability is above the threshold the message quickly achieves mass dissemination.
factors, social media
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Podaci o izdanju
97 (6-1)
2018.
062306-062306
objavljeno
2470-0045
2470-0053
10.1103/PhysRevE.97.062306.