engleski

Fundraising perspective of private higher education institutions in Croatia: an empirical study

With the development of economic systems, the education sector is aligning education standards within the latest market trends. In line with current economic requirements, educational systems are increasingly approaching the notion of a separate business that ultimately requires business forms necessary for its proper functioning. An inevitable part of every higher education institution are its finances, ensuring the internal stability of institutions. For the purposes of financing higher education institutions, many models have been created to monitor their development. Still, one of the least explored in the literature fundraising. Even if there is empirical evidence of fundraising implementation in US universities that use this model for decades, European ones are still not using the full potential of this financing path. Through a qualitative research approach, we outline the current status of fundraising in higher education in the US with best practices advice, as well as to compare it to European perspectives with a special focus to Croatian higher education institutions. Practical implications of this study rely on the guidance model for fundraising implementation that will aim at improving the quality of higher education institutions with a special reference to private owned institutions.

Fundraising, higher education, financing, private higher education, US, Croatia.

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