INNOVATIVE APPROACH FOR THE CREATION OF ENHANCED PERSONALIZED TOURIST USER EXPERIENCE WITH ADVANCED IT TECHNOLOGIES (CROSBI ID 682054)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Bronzin, Tomislav ; Prole, Brigita ; Stipić, Arian ; Pap, Klaudio
engleski
INNOVATIVE APPROACH FOR THE CREATION OF ENHANCED PERSONALIZED TOURIST USER EXPERIENCE WITH ADVANCED IT TECHNOLOGIES
In its contemporary phase, tourism has established itself as one of the most recognizable social and economic branches. More and more demanding tourists are looking for a new, unique and memorable tourist experience. This paper presents possible approach to enhancing the tourism experience by using advanced IT technologies such as artificial intelligence (AI), virtual and augmented reality (VR and AR), which will become an integral part of any touristic product. These technologies enable the creation of a context of communication between humans and the computer system, both in verbal and non-verbal communication, which enables a enhanced personalization of the tourist experience. This paper presents models for creating new visual/graphic user interfaces for human-computer communication in the tourism industry.
artificial intelligence (AI) ; augmented reality (AR) ; virtual reality (VR) ; graphic communication ; tourism ; tourist experience.
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Podaci o prilogu
102-114.
2019.
objavljeno
Podaci o matičnoj publikaciji
23rd international conference on printing, design and graphic communications Blaž Baromić / Mikota, Miroslav (editor)
Mikota, Miroslav
Zagreb: Grafički fakultet Sveučilišta u Zagrebu
Podaci o skupu
23. Međunarodna konferencija tiskarstva, dizajna i grafičkih komunikacija Blaž Baromić
predavanje
11.09.2019-14.09.2019
Senj, Hrvatska
Povezanost rada
Grafička tehnologija, Informacijske i komunikacijske znanosti, Računarstvo