Reputation as a Key Resource for Market Success in the Banking Sector (CROSBI ID 681559)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Starešinić, Berislava ; Omazić, Mislav Ante ; Aleksić, Ana
engleski
Reputation as a Key Resource for Market Success in the Banking Sector
Acknowledging the importance and role of corporate reputation as a unique intangible and specific organizational resource, in this paper, we analyze its role and importance for the market success of contemporary banks. Furthermore, the paper provides an overview of the existing research regarding bank reputation in the Republic of Croatia. As corporate social responsibility aspect of a business is one of the most widely studied aspects of corporate reputation, we investigate the corporate social responsibility practice of two major banks in Croatia. By using publicly available data, we analyse the internal and external dimensions of their CSR and their relation to a bank’s reputation.
reputation, bank, banking sector
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
317-330.
2019.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the ENTRENOVA -ENTerprise REsearch InNOVAtion Conference
Milković, Marin ; Seljan, Sanja ; Pejić Bach, Mirjana ; Peković, Sanja ; Perovic, Djurdjica
Zagreb: Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET''
1849-7950
Podaci o skupu
ENTerprise REsearch InNOVAtion (ENTRENOVA) Conference 2019
predavanje
12.09.2019-14.09.2019
Rovinj, Hrvatska