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Pregled bibliografske jedinice broj: 1024128

MEASURING USERS’ SATISFACTION WITH TOURISM WEBSITE CONTENTS AND THEIR INTENTION OF FUTURE RECOMMENDATIONS


Milojica, Vedran
MEASURING USERS’ SATISFACTION WITH TOURISM WEBSITE CONTENTS AND THEIR INTENTION OF FUTURE RECOMMENDATIONS // INTERNATIONAL SCIENTIFIC JOURNAL - TURIZAM, 23 (2019), 2; 86-99 doi:10.5937/turizam23-22206 (međunarodna recenzija, članak, znanstveni)


CROSBI ID: 1024128 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
MEASURING USERS’ SATISFACTION WITH TOURISM WEBSITE CONTENTS AND THEIR INTENTION OF FUTURE RECOMMENDATIONS

Autori
Milojica, Vedran

Izvornik
INTERNATIONAL SCIENTIFIC JOURNAL - TURIZAM (1450-6661) 23 (2019), 2; 86-99

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
tourist websites ; measuring satisfaction ; repeat visit intention ; city tourist offer ; Zagreb

Sažetak
Globalization influenced significantly tourism industry in terms of acceleration of changes in the tourist market, with a particular accent on the increase of tourist movements and changes in tourist preferences. One of the reasons with a significant impact was the development of the Internet which resulted in easier obtaining of information about tourist destinations and their offer, especially through use of websites created primarily for the presentation and promotion of tourist offer. Contemporary tourists prefer to travel “virtually”, respectively search for details about a destination online before making a decision about visiting it. In order to achieve maximum success in turning potential tourists into visitors, tourist websites need to be created as an ideal combination of images and texts which will reveal the destination´s particularities and stimulate a positive decision in the decision-making process. In order to determine its success, the website needs to be evaluated through determining website user´s attitudes towards its contents. The purpose of this paper is to determine the website user´s level of satisfaction post- browsing the website contents on the example of the official website of the Tourist Board of Zagreb, and whether website users would be willing to recommend it to others in search for information about the destination. The following scientific methods will be used: inductive and deductive method, method of analysis and synthesis, statistical methods (descriptive statistical analysis, correlation, Kruskall-Wallis Test and Mann-Whitney U Test). It is expected that the results of the empirical research will determine all the website´s advantages, as well as the potential weaknesses, all of them aimed at its improvement, which will have a positive influence on better presentation of tourist offer, attracting higher number of tourists, which will finally result in achieving competitiveness on the tourist market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad je kategoriziran kao izvorni znanstveni rad.



POVEZANOST RADA


Projekti:
ZP UNIRI 6/17

Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Profili:

Avatar Url Vedran Milojica (autor)

Citiraj ovu publikaciju

Milojica, Vedran
MEASURING USERS’ SATISFACTION WITH TOURISM WEBSITE CONTENTS AND THEIR INTENTION OF FUTURE RECOMMENDATIONS // INTERNATIONAL SCIENTIFIC JOURNAL - TURIZAM, 23 (2019), 2; 86-99 doi:10.5937/turizam23-22206 (međunarodna recenzija, članak, znanstveni)
Milojica, V. (2019) MEASURING USERS’ SATISFACTION WITH TOURISM WEBSITE CONTENTS AND THEIR INTENTION OF FUTURE RECOMMENDATIONS. INTERNATIONAL SCIENTIFIC JOURNAL - TURIZAM, 23 (2), 86-99 doi:10.5937/turizam23-22206.
@article{article, author = {Milojica, V.}, year = {2019}, pages = {86-99}, DOI = {10.5937/turizam23-22206}, keywords = {tourist websites, measuring satisfaction, repeat visit intention, city tourist offer, Zagreb}, journal = {INTERNATIONAL SCIENTIFIC JOURNAL - TURIZAM}, doi = {10.5937/turizam23-22206}, volume = {23}, number = {2}, issn = {1450-6661}, title = {MEASURING USERS’ SATISFACTION WITH TOURISM WEBSITE CONTENTS AND THEIR INTENTION OF FUTURE RECOMMENDATIONS}, keyword = {tourist websites, measuring satisfaction, repeat visit intention, city tourist offer, Zagreb} }
@article{article, author = {Milojica, V.}, year = {2019}, pages = {86-99}, DOI = {10.5937/turizam23-22206}, keywords = {tourist websites, measuring satisfaction, repeat visit intention, city tourist offer, Zagreb}, journal = {INTERNATIONAL SCIENTIFIC JOURNAL - TURIZAM}, doi = {10.5937/turizam23-22206}, volume = {23}, number = {2}, issn = {1450-6661}, title = {MEASURING USERS’ SATISFACTION WITH TOURISM WEBSITE CONTENTS AND THEIR INTENTION OF FUTURE RECOMMENDATIONS}, keyword = {tourist websites, measuring satisfaction, repeat visit intention, city tourist offer, Zagreb} }

Uključenost u ostale bibliografske baze podataka:


  • Index Copernicus
  • Directory of Open Access Journals (DOAJ)
  • ResearchBib
  • MIAR
  • Directory of open access schoolary resources (ROAD)
  • CIRET's Data bases on the tourism, leisure, outdoor recreation and hospitality industry
  • SCIndex-Serbian Citation Index
  • Google Scholar


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