THE WINE TOURISM TERROIR: EXPERIENCES FROM ISTRIA (CROSBI ID 681394)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Ilak Peršurić, Anita Silvana ; Težak Damijanić, Ana ; Šergo, Zdravko
engleski
THE WINE TOURISM TERROIR: EXPERIENCES FROM ISTRIA
Purpose – The purpose of the paper was to discover new ways of extending the tourist season through wine tourism. The survey detected which factors are crucial for wine, positive “push” motives of "tourism terroir", wine consumption and satisfaction with wine cellar visits. Methodology – During the IPA/EFRR project "Malvasia TourIstra" a survey was conducted on two convenient samples. Wine cellar owners were selected by their production of high quality autochthonous wines with protected geographic origin. Wine cellar visitors were individual visitors at wine cellars. Two questionnaires were created as research tools for the survey. Findings – Our findings confirm critical factors of wine tourism, describe “push” and “pull” factors for Istria wine tourism, interest in wine itineraries and perceptions of autochthonous wine. Contribution – Our findings might contribute to the development of innovative wine related tourist itineraries that can extend the tourist season.
tourism, wine tourism, wine tourists, wine, Istria
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Podaci o prilogu
319-333.
2019.
objavljeno
doi.org/10.20867/tosee.05.27
Podaci o matičnoj publikaciji
Zadel, Zrinka ; Smolčić Jurdana, Dora
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
1848-4050
Podaci o skupu
5th International Conference Tourism in Southern and Eastern Europe: Creating Innovative Tourism Experiences: The Way to Extend the Tourist Season (ToSEE 2019)
predavanje
16.05.2019-18.05.2019
Opatija, Hrvatska
Povezanost rada
Poljoprivreda (agronomija), Ekonomija