engleski

Nonresponse in business web surveys: Sources and measures

The nonresponse rates in web surveys have often been very high. While the nonresponse in web surveys, where the target population is individuals and/or households, is quite well documented and investigated, there is a lack of research of nonresponse in business web surveys. Therefore, in this paper, nonresponse in business web surveys is analysed. The main motives for nonresponse in business web surveys are discussed. Quantifiable main causes for nonresponse and AAPOR standard definitions are used to suggest main elements for introducing new nonresponse measures.

American Association for Public Opinion Research (AAPOR) ; business web survey ; measuring nonresponse ; nonresponse

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