engleski

Perceptions on social supermarkets’ managers in Croatia, Lithuania, Poland and Serbia

This paper deals with social supermarket as a new type of organizations emerged during economic crisis in European Union. Social supermarkets offer food, toiletries and other products to people in severe material deprivation. Their operation is based on donations of food, toiletries and other products. Therefore, reputation and recognition of social supermarkets’ manager in the local community together with his/hers knowledge and skills determine their effectiveness and directly their success. In this paper, based on a primary research in Croatia, Serbia, Poland and Lithuania the general perception on social supermarkets’ managers is analysed. The analysis has shown that the structure of respondents from the four observed countries who are agreeing that social supermarket managers should have a great reputation in the local community and that the reputation of a social supermarket manager greatly influences the success of collecting donations and fundraising activities can be considered to be at the same level.

social supermarket ; managers ; Central and Eastern Europe ; food waste reduction ; poverty reduction

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