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TOURIST EVENTS BASED ON HERITAGE AS A FACTOR OF SUSTAINABLE GROWTH OF EASTERN CROATIA (CROSBI ID 681283)

Prilog sa skupa u časopisu | izvorni znanstveni rad | međunarodna recenzija

Drpić, Danijel TOURIST EVENTS BASED ON HERITAGE AS A FACTOR OF SUSTAINABLE GROWTH OF EASTERN CROATIA // Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra / Leko Šimić, M. ; Crnković, B. (ur.). 2019. str. 857-872

Podaci o odgovornosti

Drpić, Danijel

engleski

TOURIST EVENTS BASED ON HERITAGE AS A FACTOR OF SUSTAINABLE GROWTH OF EASTERN CROATIA

Non-material heritage represents the foundation of an identity of Eastern Croatia. Its richness is jeopardized under the influence of poor socio-demographic and economic movements which have caught the area of Eastern Croatia. Developmental possibilities of tourist offer and preservation of non-material heritage while ensuring positive economic performances will be presented on the example of Đakovački vezovi, as a recognizable element of tourist offer of the region of Eastern Croatia with a long-term tradition. The purpose of the paper is to point to the importance of determining the motives of visit and level of satisfaction with the visit in order to determine the stadium of tourist product on the tourist market and explore possible directions of further sustainable growth and development of an event as a basic tourist product of Đakovo as a tourist destination. In the paper the author will present the results of a survey conducted during this event in 2016 and 2018. Based on the results, the author will present the proposition of developing guidelines through rethinking of standards for achieving higher recognizability and quality of Đakovački vezovi, with a particular accent on use of contemporary IT technologies in promotion and tracking of all elements of a tourist event, along with the application of contemporary knowledge and skills. Proposed model will contribute to the growth of the competitive positioning of Eastern Croatia, the city of Đakovo and Đakovački vezovi on the tourist market. Also, usefulness of the research for the destination stakeholders will be emphasized as well as its lacks like non-existence of the statistical data about the precise number of visitors which makes creation of developmental and marketing strategies of Đakovački vezovi more difficult. Within the paper the following scientific methods will be implemented: desk research, statistical methods, historical method, methods of induction, deduction, and others.

non-material heritage ; Đakovački vezovi ; competitiveness ; sustainable development ; management

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Podaci o prilogu

857-872.

2019.

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objavljeno

Podaci o matičnoj publikaciji

Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra

Leko Šimić, M. ; Crnković, B.

Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku

1848-9559

Podaci o skupu

8. međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske – vizija i razvoj = 8th International Scientific Symposium: Economy of Eastern Croatia – Vision and Growth

predavanje

30.05.2019-31.05.2019

Osijek, Hrvatska

Povezanost rada

Ekonomija

Poveznice