Characteristics of reservation systems in tourism marketing (CROSBI ID 680957)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Andrlić, Berislav
engleski
Characteristics of reservation systems in tourism marketing
The aim of the paper is to explore the theoretical settings of e-distribution marketing processes in tourist catering, with a special emphasis on online reservation services. Practical research provides an overview of the positive experiences of using these systems in marketing practice.
e-marketing, distribution, reservation systems, tourism
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Podaci o prilogu
9-13.
2018.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of 6th International Conference "Vallis Aurea" focus on reseach and innovation
Katalinić, Branko
Požega: Veleučilište u Požegi ; DAAAM International Vienna
1847-0408
Podaci o skupu
Vallis Aurea – 6th International Conference
predavanje
20.10.2018-22.10.2018
Požega, Hrvatska