engleski

Managing development of event tourism offer based on non- material heritage: case study Rijeka carnival

Purpose – To explore possibilities for improvement of the existing tourist offer of the city of Rijeka on the example of the event Rijeka Carnival. Event managing must be focused on creating the additional value of tourist offer. Due to its characteristics, Rijeka Carnival enables the formation of a new and innovative model of managing tourist product based on heritage, it improves the level of satisfaction and level of competitiveness on the tourist market. Methodology – Managing the development and determining strategic guidelines of development of Rijeka Carnival will be created based on the research of attitudes and satisfaction of its visitors, and by studying available scientific literature. The research was conducted using a structured questionnaire during the Rijeka Carnival in 2016. The authors will use the following scientific methods: statistical methods, historical method, the method of induction and deduction, the method of conclusion, desk- research, and others. Findings – Rijeka Carnival is the most famous tourist event of this sort in Croatia, and it possesses numerous insufficiently used developmental possibilities. In order to improve the existing offer of Rijeka Carnival, it is mandatory to determine the habits, desires, and level of satisfaction of Carnival visitors, and based on the finding make a new developmental strategy. Contribution – The paper provides guidelines for the destination management for improvement of the existing event managing model. Based on the research results destination management will be able to manage more efficiently the Rijeka Carnival tourist offer in a way to remove possible threats for life-cycle of a tourist event.

events ; event managing ; non-material heritage ; Rijeka Carnival

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