engleski

Implementing Lean Digital Strategy to Improve Competitiveness of Croatian Manufacturing Industry

Global trends such as digitization, fierce competition, and aging population make the concept of competitiveness important for individual companies as well as for the national economies. The term competitiveness in its simplest form refers to the ability of an economic entity to compete for the market share. Lean management and Industry 4.0 are contemporary concepts that organizations are trying to implement as a response to these trends and to achieve a competitive edge. The purpose of this paper is to present a dual strategy which is based on an approach that combines these two concepts, with the aim of increasing the competitiveness of the Republic of Croatia with a special focus on the manufacturing industry. The most interesting results of the analysis regarding the current state of Croatian manufacturing industry are also given. In order to be able to measure the effectiveness of the proposed strategy, the competitiveness indicators have been developed and medium-term target values of these indicators have been set. Implementation of the dual strategy represents a promising solution for increasing the level of competitiveness of the Republic of Croatia. It is necessary to start with implementation projects of the dual strategy to validate its usefulness in real-world settings.

Competitiveness, Manufacturing, Dual strategy, Lean, Industry 4.0

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