hrvatski

Komentari, emocije i kultura komuniciranja na informativnim portalima

This article is a case study of the turbulent discussions on Croatian press and news sites which were caused by the proposal of the Rector of the Zagreb University to award the Honorary Doctorate to mayor Milan Bandić. The proposal aroused great interest in the media and public participation. The reason was not only that it became a hot political subject for both sides of the story, but also because this topic combines both higher education and culture. Culture is closely related to politics, and in a similar way, it is an activity that requires a high degree of participation because it builds its own society and identity (Kellner, 2004). The culture of public communication is largely defined by the media, and in rhetorical terms, it presupposes the respect of the norms of language, avoidance of dialects, provincialisms, jargons (Škarić, 1988), while in the political and civic sense it means satisfying the criteria of public debate (Dahlberg, 2007). The subject of this research is the culture of communication on the three most widely read Croatian commercial news sites in the period from 27 November 2018 to 4 May 2019. The content analysis explores the culture of communicating from a rhetorical aspect in articles published by professional journalists. In the second part of the study the content analysis is used to explore public participation through comments on these articles. The characteristics of electronic texts, their spelling, rhetorical and professional value, authorship and journalistic ethics will be analysed, and on the other hand, readers’ comments on these texts will be analysed, focusing on 193 their emotional dimension, the culture of behaviour and argumentation, and whether there is an interaction between professional and citizen journalism. The expected results of the study should show the culture of communication in the rhetorical sense and the extent to which readers’ comments meet the criteria of public political debate.

digitalna kultura ; informativni portali ; kultura komuniciranja ; Milan Bandić ; građansko novinarstvo

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