The Role of Impulsivity in Post-Purchase Consumer Regret (CROSBI ID 680793)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Sokić, Katarina ; Horvat, Đuro ; Gutić Martinčić, Sanja
engleski
The Role of Impulsivity in Post-Purchase Consumer Regret
Post-purchase consumer regret includes outcome regret and process regret. The aim of present study was to examine relationships between consumer regret, as indexed by the Post- Purchase Consumer Regret Scale (PPCR scale), attentional, motor and non-planning impulsivity, as measured by the Barratt Impulsiveness Scale (BIS-11), and Emotionality dimension of personality, as assessed by the HEXACO-60, in 211 undergraduates (96 men). Results partially supported hypotheses: motor and non-planning impulsivity were associated with outcome regret, and attentional impulsivity was related to outcome and process regret. Contrary to the hypothesis, emotionality was not related to process regret. Additionally, these findings suggested that attentional impulsivity moderated the relationship between emotionality and outcome regret and that motor impulsivity moderated emotionality-process regret relationship.
consumer regret, attention, motor, non-planning impulsivity, emotionality
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Podaci o prilogu
509-514.
2019.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
Marin Milković, M ; Seljan, S. ; Pejić Bach, M ; Peković, S. ; Perovic, DJ
Zagreb: Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia
1849-7950
2706-4735
Podaci o skupu
ENTerprise REsearch InNOVAtion (ENTRENOVA) Conference 2019
predavanje
12.09.2019-14.09.2019
Rovinj, Hrvatska