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Hotel Innovation In Different Settings – Two Destinations’comparison


Jovičić Vuković, Ana; Pivčević, Smiljana; Garbin Praničević, Daniela
Hotel Innovation In Different Settings – Two Destinations’comparison // ToSEE –Tourism in Southern and Eastern Europe, 5 (2019), 349-361 doi:10.20867/tosee.05.10 (međunarodna recenzija, članak, znanstveni)


Naslov
Hotel Innovation In Different Settings – Two Destinations’comparison

Autori
Jovičić Vuković, Ana ; Pivčević, Smiljana ; Garbin Praničević, Daniela

Izvornik
ToSEE –Tourism in Southern and Eastern Europe (1848-4050) 5 (2019); 349-361

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Hotel innovation, comparison, two destinations, Novi Sad, Split

Sažetak
Purpose –The purpose of this paper is to examineand compare innovation activity, types and differences ininnovation perception among the managerial and non-managerial staff within the hotel sector at two destinations from different countries. Methodology – Thetheoretical part of the paper reviews relevant scientific papersrelatingto definition, types and determinants of innovation within the hotel sector. As the literature calls for more empirical studies with the same methodology in different contexts, two study destinations, Novi Sad in Serbia and Split in Croatia, are analyzed and compared. The empirical study was conducted in both destinations using the samesurvey questionnaire, based on scales which have been developed and tested in previous studies. Data were analyzed using descriptive statistics andparametric tests. Findings–The results showmoderate hotel innovation activity in both destinationsand dominanceof the technological innovations type. Statistically significant differences in all innovation types, except the technological ones are found atboth destinations. Statistically significant differences in the perception of technological, product/service innovation, and administrative innovation from the managerial and non- managerial employees’perspective were found in Novi Sad hotels whileno difference was found in the perception of the total innovation activitybetween the hotelsatboth destinations.Contribution–Theoretical contribution is provided through critical synthesis of the relevant scientific papers, the research gap identified and the future research directions. The empirical contribution stems from studies conducted attwo destinations from different countries, rarely covered in this research stream whilepractical contributioncomes from the analysis, comparison and conclusions derived. Finally, implications for policy makers, relevant institutions as well as for hotel managers, owners and investors form the social contributionof the paper.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Split

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