engleski

The Economic Impacts of the European Capitals of Culture on Regional Development and Tourism

The primary objective of this paper is to underline the many positive impacts that the European Capital of Culture Programme has not only on regional development, but also on attractiveness of cities in terms of tourism. The European Capital of Culture Programme, launched in 1985, is one of the most recognised EU projects. Since 1985, two European cities have been declared the European Capital of Culture every year. The Programme has become the key platform for economic and cultural regeneration. Through well-prepared and organized marketing of culture, arts and different cultural events, the European Capital of Culture Programme has a substantial economic impact on regional development, which improves the quality of life in these cities and also attracts a substantial number of local and foreign tourists. The research process consists of desk research and analysis of secondary data from different documents, such as a combination of academic studies, evaluations, literature reviews, case studies, abstracts of proposed studies, policy papers and reports by different committees and departments. The main method is the case study method of selected European Capitals of Culture. Other methods that have been used in this paper are: analysis, synthesis, induction, deduction, comparison, compilation. The results of the case study indicate that the European Capital of Culture Programme brings lots of tourists to the city, who are mostly attracted by this Programme. The most important economic impacts in tourism and the ways marketing can influence the positive image of a city will be emphasised through a comparative study of the selected cities. Finally, some recommendations will be given for future research.

economic impacts, European Capitals of culture, marketing, regional development, tourism

Rad je objavljen u Economic and Social Development, 35 th International Scientific Conference on Economic and Social Development – "Sustainability from an Economic and Social Perspective", Lisabon , 2018.