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Synergy between tradition and contemporary fashion

The article will introduce two pilot projects carried out in cooperation between museums and Faculty (University of Zagreb, Faculty of Textile Technology) with the purpose of launching a course in the graduate study of Fashion Design entitled From Cultural Heritage to Fashion Design. The results of the first pilot project were contemporary fashion dresses inspired by Croatian lace from the 16th century, namely artifacts of the Museum of Arts and Crafts in Zagreb. The goal was to design dresses with Croatian traditional elements for Croatian cultural ambassadors working abroad. In the second project, contemporary fashion dresses were inspired by Croatian folk costumes housed in the permanent collection of the Ethnographic Museum in Zagreb. The goal was to create fashion products, the so-called fashion statements, whose design symbolizes a form of a protest against the collapse of Croatian textile industry. The aim of this cooperation was to remind the society of the beauty that lies in forgotten cultural heritage and to examine new ways of presenting museum artifacts.

tradition, contemporary fashion, fashion project, web platform, promotion, design

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