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AN ANALYSIS OF THE IMPACT OF STRATEGIC NETWORKS ON MAKING DECISIONS IN SMALL AND MEDIUM HOSPITALITY ENTERPRISES

The purpose of this paper is to study how form of strategic networks impact on making decision in Croatian small and medium hospitality enterprises. The paper presents the results of the impact on making decision on management of human resources, operational affairs and sale of accommodation capacities.The special focus is given to impact of strategic networking on autonomy of managers in decision-making. The methodology of research includes a literature search of strategic networks in hospitality enterprises, collection of data directly from managers of SMHEs, analysis managerial attitudes about the forms of strategic networks and their impact on decision-making. The resaerch takes a longitudinal approach, examing opinion of 107 managers in SMHEs that are networking in period of March till October 2016. The research has shown that the form of strategic networking is significant for sale of accomodation capacities and management of human resources and not significant for operational affairs. The originality of this research is based on the fact that it refers to an area that has not been explored enough in the Republic of Croatia.

small and medium hospitality enterprises, strategic networking, decision-making

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