engleski

Determinants of travelers expenditure – the case of Dubrovnik, Croatia

Traveller’expenditure in receptive tourism destinations is an important element in determining economic benefits from tourism. Considering economic benefit, modern economic theories take travellers expenditure as the destination planning starting point. The main reason is that travellers expenditure has multiple economic implications, in particular onto the emissive tourism destinations, the area over which the travellers travels to reach the destination (transit area) as well as the receptive destinations. The economic benefits in all three mentioned areas are not equally distributed ; the receptive destinations enjoy the most benefits. Therefore the main purpose of this paper is to research the factors that affect different categories of travellers’ expenditure visiting the city of Dubrovnik (tourists, excursionists and cruise ship visitors). The empirical research was carried out from April 1st 2016 to October 1st, 2016. In total, 1119 questionnaires were administered personally to the respondents. Linear regression was applied to test significant differences among different categories of travellers expenditures and then, multiple regression analysis was performed in order to determine factors that affect their expenditure. This research identifies the main expenditures determinants and expenditure differences among different categories of travellers and also provides an essential contribution to the local authority since different types of travellers have a different economic impact on local destination.

travellers ; expenditure ; tourists ; cruise ship visitors ; excursionists

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