engleski

Communicative action in the light of the onlife

Advocating communicative action in online interactions has become a model for understanding the political aspect of new media technology. More interactions, more communication, and more traffic on social networks often stands as a form of Internet Democracy. This chapter questions a contemporary notion of the politics in the public sphere. This will be done by challenging Manuel Castells’ view on the politics of social networks firstly, followed by a discussion on a Habermasian notion of communicative action and the power of communication, and finally, Hardt and Negri’s notion of the multitude which both substitutes politics and communication. This theoretical context functions as an abstract for the questions proposed in The Onlife Manifesto: Being Human in a Hyperconnected Era. The material and materialistic sphere, on the other hand, brings antagonisms and conflicts into the picture (the notion of Laclau and Mouffe’s understanding of the antagonism). Taking on a materialistic approach replaces the matters of the declarative political pluralism and tolerance, communication, and interaction with focus on the conditions of the production of the new media social reality.

communicative action, public sphere, multitude

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