engleski

Strategic Management of Destination with Cyclotourism in the Function of Sustainable Development

The research for this paper is of a scientific character, but motivated by the applicative need and is applicable. The aim of the paper is to identify and analyze elements in the tourism market that influence the process of efficient strategic planning of the destination through tourism products and services for the purpose of sustainability. Based on scientific methods it is possible to prove that effective strategic management of destination developing cyclotourism contributes to sustainability. This is shown through marketing policy, destination management, and analysis of the state and development opportunities of cyclotourism in the Republic of Croatia. Two cycling routes in the Republic of Croatia and their content will be presented.

Marketing, destination management, development, sustainability, cyclotourism

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