engleski

The rhetorical use of political metaphor before, during and after the presidency. Televison intervjiews with the former Croatian president

This paper examines the ways in which politicians, depending on their political position, employ political metaphors as a tool to create a public image. Therefore, the use of political metaphors is analyzed through the prism of synergies of political topics, rhetorical strategies of evaluation and the use of personification. The research has been conducted on the sample of political interviews with the former Croatian president Ivo Josipović in a weekly talk show Nedjeljom u dva (Two o’clock on Sunday), aired on Croatian Television’s first TV channel. The analysis was based on making a distinction between the political phases of the chosen politician (presidential candidate, elected president, former president and politician). The aim of the paper was to point out how the same politician used the same source domain in an interrelation with the topic and as support for different argument functions. The results suggest that differentiating between political roles enable a view on how this particular politician frames his political debate depending on his function and goals.

political language, political metaphor, political function, argument strategies

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