engleski

Capability-driven industrial firms: Considering resources, capabilities, and competencies for marketing developments

Building on previous special issues in IMM that have tangentially addressed the capability- based view (e.g., Weerawardena and Mavondo, 2011), the theme of capabilities and their antecedent resources and associated competencies needs more investigation within the context of industrial marketing. Besides the need for the systematic refinement of existing knowledge, this special issue aims to apply recent theoretical advances originating from the mainstream strategy literature in industrial marketing setting to appeal to both the Umbrella Advocates and the Validity Police. Moreover, there is an urgent need for extension of our current knowledge regarding the capability-based view in industrial firms so as to move forward to the next stage of the theoretical life cycle (Hirsch and Levin, 1999). Insights are needed from examination of the interfaces between capabilities and other individual and organizational-level phenomena as well as industrial contingencies. Also, there is a need for more context-specific studies on capabilities in different sectors as well as different types of firms with distinctive resource configurations and competence profiles.

marketing capabilities ; marketing resources ; marketing competences ; dynamic capabilities ; ordinary capabilities ; business to business firms.

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