engleski

Contribution of Innovation Strategies to Entrepreneurial Competitiveness

This paper focuses on the theoretical approach to innovation and innovation strategies. It focuses on the importance of innovation strategies as well as their contribution to competitiveness strategies. Theoretically approach to the connection between innovation strategies and competitiveness were applied. In order to examine the importance of the innovation strategies, analysis and synthetic methods were used. Also induction and deduction were used to examine theoretically relevant aspects of innovation strategies and their contribution to competitiveness. Theoretically relevance and connection between innovation and competitiveness were analyzed. After analyzing the theory concerning innovation strategies and competitiveness strategies, it was founded that innovation is one of the key factors for achieving a sustainable competitive advantage. Innovation strategies were found one of the most important strategic factors which lead companies to achieve results and gain success. Innovation strategies and competitiveness strategies were found strongly connected between themselves. Based on analyzed theory, it should be visible that innovation and innovation strategies are very important in today’s modern way of doing business. Innovation strategies are in a positive relationship with competitiveness strategies and innovation has the key role. Innovation strategies should be observed as one of the major factors in obtaining and achieving competitiveness. Today, in front of the world globalization process, enterprises should gain their competitive advantage by using innovation strategies and by seeking creative solutions for their businesses.

Innovation strategies ; competitiveness ; sustainable competitive advantage

3rd International Conference on Entrepreneurs, Inovation and Regional Development – ICEIRD 2010 Novi Sad, Srbija, 27-29.05.2010. Vrsta sudjelovanja Predavanje