engleski

STRUCTURE OF MANUFACTURING ENTERPRISES AND THEIR IMPACT ON ECONOMY IN BRODSKO POSAVSKA COUNTY

Croatian economy has been influenced very long period by the global economic crisis, caused by collapse of the market after 2008. Crisis in Republic of Croatia is the result of a local version of the crisis, because before global crisis Croatia had problems with high rate of unemployment and public debt. Because of all this, it is necessary to make an economic turnaround and create strategies that will change the present situation. However, it is impossible to talk about strategy, without analysis of competitive advantage. Strategy is set of activities that enterprise should implement in order to achieve its objectives. The goal of any enterprise is a success, and achieving of competitive advantage. It is necessary to create a meaningful strategy for enterprise, which should be aligned with corporate objectives. Often, enterprises create a strategy just because others have it, but in reality do not operate in accordance to strategy. Croatia has 21 counties (20 counties and the city of Zagreb, which has the status of a county). Brodsko posavska county (BPC) is one of the least developed regions in the Republic of Croatia. It is characterized by: one of the highest rates of unemployment, low share of investment, a small number of successful enterprises, small share of GDP, etc. Historically, this county had highly developed industry: metal processing industry, agriculture and wood industry. However, these industries have been destroyed due to badly conducted privatization, which is not yet completed. At the national level, the manufacturing industry is one of most developed with production increment of 7-8%, as well as growth of exports. The aim of this paper is to analyze the structure of enterprises in the manufacturing industry in the BPC, sector C according to NKD (NKD - National Classification of Activities). The aim is to analyze the enterprises according to each sub-sector, size of enterprise, number of employees, business performance, in order to see the impact on the economy. The research is conducted by a survey based on the analysis of financial ratios of 20 enterprises in manufacturing industry in 2015 in the BPC.

Industry ; Strategy ; Production ; Economy ; Indicators

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