engleski

Linguistic accommodation in the media

The thesis discusses the issue of accommodation theory and language and the media. To be more specific, the thesis discusses how the two are interconnected. It deals with the concept of communication accommodation theory in general – assumptions, background, strengths and weaknesses, convergence and divergence, and how communication accommodation theory actually works in real life. Afterwards, the thesis describes language and the media – history of language and the media, register and style, differences between different types of communication, and two possible directions in which media language may evolve. Following the previous research concerning accommodation in the media, the present study deals with the attitudes towards (accommodative) language used in the media. The results of the study are statistically analysed and discussed. Finally, some concluding remarks are offered.

linguistic accommodation, media, attitudes

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