engleski

Rural tourism in function of economic development in the Slavonia and Baranja region

Rural tourism, as a significant factor in the sustainable economic and tourist development of rural areas, increasingly requires a strategic approach for overcoming the difficulties and managing its further development. Development solutions are essential for the revitalization of the rural areas of the Slavonia and Baranja region, especially due to the current developmental disparities of the five counties of this area compared to other counties of the Republic of Croatia. In order to identify the role of rural tourism in the economic development of some region, this paper analyzes the existing situation, the assumptions of rural tourism, the emerging forms of rural tourism in Slavonia and Baranja region and the strategic role of tourist communities in stimulating sustainable economic development. The analysis of the selected macroeconomic indicators shows the developmental disparities of the Slavonia and Baranja regions in relation to the Republic of Croatia. The aim of this paper is to analyze the exsistance of the strategic approach of development of the rural tourism in the Slavonia and Baranja region and to determine with conducted empirical research the existance of development strategies of rural tourism, and determine the potentials and obstacles of the further development of rural tourism in region Slavonija and Baranja. For the implementation of empirical research, as a surveyed population, tourist communities were selected from the Pozega-Slavonia, Osijek-Baranja, Brod-Posavina, Vukovar-Srijem and Virovitica-Podravina counties. Suitable statistical and mathematical methods were used to generate and interpret the results of the research. The results obtained identified the existence of strategic and developmental approaches, and identified the current difficulties and constraints for faster development of rural tourism in the function of economic development of this region. The scientific and applicative contribution of this work is reflected in the findings of empirical research.

Rural tourism ; Rural tourism development strategy ; Slavonija and Baranja region

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