engleski

Contemporary journalistic knowledge and skills and internet portals

The development of information and communication technologies, especially in the last few decades, had an impact on almost all areas of man's work and activity and created the need for new knowledge and skills. This is also reflected in journalism, especially in changes and adjustment of journalistic forms and the relationship towards the public. Today, users of media content largely use new technologies, participate in analysing, creating, publishing and critically evaluating media content, i.e. they are becoming increasingly active and demanding. Because of all this, journalist has a task to adapt to the new audience by acquiring new knowledge and skills. Internet portals, like no media before them, combine the need to know and master new technical and content knowledge and skills that give the journalist profession a whole new dimension. Therefore, this paper will, based on the example of experiences of journalists on portals in Zadar, explore what knowledge and skills are required for work in the new information and communication environment of contemporary journalism and the new audience. Special attention will be paid to technical knowledge and skills, knowledge of various information systems for processing of journalistic texts, photography and multimedia, the use of new tools, and content knowledge and skills such as editorial skills, headlines and word processing skills, puting journalistic content on social networks and hybridization of journalistic forms.

IT technology, modern journalism, portals, knowledge and skills, Zadar

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