engleski

Sustainable Tourism Development in the Mediterranean: Are Marketing Activities Pointing to Sustainable Strategies?

The United Nations World Tourism Organisation (UNWTO) dedicated the year 2017 to the concept of sustainable tourism. Advocating and promoting sustainable tourism by UNWTO shows that the current forms of tourism demand, supply, and consumption have damaging effects not only on the environment and nature (for example, tourism has negative impacts on climate changes) (UNWTO, 2007) but also on the economy and the social climate in many local tourist communities. The starting point of this study is insufficient research on the influence of the sustainable development concept on tourism development strategies of the Mediterranean EU countries, as well as of the presence of sustainable proclamations in promotional activities of these countries. The research focuses on tourist practices in Cyprus, Greece, Slovenia, and Croatia.

sustainable development, tourism, national tourism strategies

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