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Pregled bibliografske jedinice broj: 1010060

The Paradox of Choosing and Buying Prescription Glasses


Hunjet, Anica, Vučaj, Edita; Vuković, Dijana
The Paradox of Choosing and Buying Prescription Glasses // International Journal of Latest Engineering and Management Research (IJLEMR), 4 (2019), 6; 37-47 (međunarodna recenzija, pregledni rad, znanstveni)


CROSBI ID: 1010060 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
The Paradox of Choosing and Buying Prescription Glasses

Autori
Hunjet, Anica, Vučaj, Edita ; Vuković, Dijana

Izvornik
International Journal of Latest Engineering and Management Research (IJLEMR) (2455-4847) 4 (2019), 6; 37-47

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni

Ključne riječi
dioptric glasses, consumer behaviour, paradox of choice, evaluating selection criteria

Sažetak
The fact that the market for dioptric glasses today is increasing has become unquestionable. However, because of the increasing number of luxury glasses manufacturers and the increasing diversification of sunglasses, it is no longer enough to be aware of this fact, but complex strategies for segmentation, targeting and positioning of dioptric lenses on the market are necessary. This paper explores the relationship between consumer behaviour in the choice of dioptric glasses, their motives and factors that influence the choice of glasses and the identification of those factors that lead to the paradox of dioptric spectacle selection. Research on a deliberate sample of 109 respondents will be conducted, using a structured questionnaire. This questionnaire will consist of three units: the motives and factors of consumer behaviour that are crucial to the buying process, evaluating the criteria on the basis of which the consumer selects dioptric eyeglasses and the factors that lead to a paradox of choice, regardless of the motive of the selection.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Psihologija



POVEZANOST RADA


Ustanove:
Sveučilište Sjever, Koprivnica

Profili:

Avatar Url Dijana Vuković (autor)

Avatar Url Anica Hunjet (autor)


Citiraj ovu publikaciju

Hunjet, Anica, Vučaj, Edita; Vuković, Dijana
The Paradox of Choosing and Buying Prescription Glasses // International Journal of Latest Engineering and Management Research (IJLEMR), 4 (2019), 6; 37-47 (međunarodna recenzija, pregledni rad, znanstveni)
Hunjet, Anica, Vučaj, Edita & Vuković, D. (2019) The Paradox of Choosing and Buying Prescription Glasses. International Journal of Latest Engineering and Management Research (IJLEMR), 4 (6), 37-47.
@article{article, year = {2019}, pages = {37-47}, keywords = {dioptric glasses, consumer behaviour, paradox of choice, evaluating selection criteria}, journal = {International Journal of Latest Engineering and Management Research (IJLEMR)}, volume = {4}, number = {6}, issn = {2455-4847}, title = {The Paradox of Choosing and Buying Prescription Glasses}, keyword = {dioptric glasses, consumer behaviour, paradox of choice, evaluating selection criteria} }
@article{article, year = {2019}, pages = {37-47}, keywords = {dioptric glasses, consumer behaviour, paradox of choice, evaluating selection criteria}, journal = {International Journal of Latest Engineering and Management Research (IJLEMR)}, volume = {4}, number = {6}, issn = {2455-4847}, title = {The Paradox of Choosing and Buying Prescription Glasses}, keyword = {dioptric glasses, consumer behaviour, paradox of choice, evaluating selection criteria} }




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