engleski

Attractiveness of Renaissance Festival as a Tourist Manifestation in the City of Koprivnica (Republic of Croatia)

The subject of this paper is to identify the attractiveness of the most famous manifestation of the historic type, Renaissance Festival, which takes place in the city of Koprivnica, Republic of Croatia. The paper defines manifestation tourism as a selective form of tourism and its influence on the development on local tourism. The aim of the paper is to explore the history of tourism development in the city of Koprivnica, the beginning of the Renaissance Festival, the organization of the Renaissance Festival as a tourist-visitor's manifestation as well as the importance of the festival through the label Superbrands Croatia. The objectives of the research are to determine the specifics of the organisation Renaissance Festival, the promotional tools of Renaissance Festival a well as awareness and perception of visitors about the Festival. The methods used in this paper are desk research based on domestic and foreign literature, professional and scientific papers as well as historical methods, methods of analysis and synthesis and quantitative and qualitative method. The quantitative method was conducted by distributing the survey questionnaire to the respondents in the continental part of the Republic of Croatia. Qualitative method was conducted by interviewing responsible authorities at the Ministry of Tourism, Koprivnica Tourist Board and organizers of the Festival. The research results show the trend of increased number of visitors, increased popularity of the Renaissance Festival, and an increase in interest in manifestation tourism.

manifestation tourism ; Koprivnica ; Renaissance festival ; promotion ; attractiveness

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