engleski

The Demand for Russia as a Tourist Destination Amongst Croatian Tourists

The purpose of the research paper is to explore demand for tourist destination Russia amongst Croatian tourist market. Paper aims to find out preferences of Croatian tourists when choosing tourism attractions, destinations, type of accommodation, selective forms of tourism and reasons for travel to Russia. In spite the fact that tourism is not one of the major economic sectors in Russia the tourism is growing. The focus of official authorities on stimulating incoming tourism to Russia is obvious in the recent years. Methodology used is historical, analysis, synthesis, induction as well as primary qualitative research. Qualitative method is conducted by in-depth semi-structured interviews with 27 major Croatian tour and travel agents. Research results show the profile of travelers, their accommodation and destination preferences within Russia, average expenditure for travel and their satisfaction with destination. Data collected indicate that Russia is perceived as well-known tourist destination amongst Croatian toruists, but visited in smaller amount. In order to increase number of Croatian visitors to Russia and increase demand for Russian tourism as well as to utilize the potential of travelers interested in exploring Russian tourist attractions, national tourism organization should promote Russia in Croatia more efficiently using different promotional mix elements. It could increase the number of tourists from Croatia as well as contribute to GDP of the state.

Croatian tourists ; incoming tourism ; tourist demand ; tourist destination Russia

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