engleski

MARKET SUCCESS OF CROATIAN ENTERPRISES: IMPACT OF LEADERSHIP STYLES

Clients represent one of the key factors of enterprise success, especially those clients that are loyal to the enterprise. When designing and manufacturing new products/services, it is important that enterprises are guided by their customers’ requirements and desires. However, the leadership of the enterprise often affects the process of discovering, tracking, and fulfilling the customers’ needs. Th e goal of this research is the investigation of the impact of diff erent leadership styles to market success of Croatian enterprises, measured by the non-fi nancial indicators

leadership style, market success, survey, linear regression

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