hrvatski

Odnosi s javnošću u kulturnim institucijama na primjeru kazališta

The subject of this paper are public relations in cultural institutions and its importance. Cultural institutions, in the broader and narrower sense, want the public to be familiar with their actions and want them to become a returning user. Public relations, as a complex part of marketing communication should in their actions primarly have the expertise to reach the audience or user through al channels. The importance of communication is the key factor in this profession, as each customer-related information is transmitted as best as possible to the target audience. Public relations technology is further facilitated, as promotion is possible through social networks as well as other Internet content, which enables overcoming global barriers more easily, this being the key to success in today's business world. In addition to companies, educational institutions, celebrities, cultural institutions such as theatres also tend to have a positive image in the public, and therefore also have employees in the field of public relations. Nowadays they promote their institutions through social networks and consider them better and cheaper form of promotion. For the purpose of this paper data on public relations in cultural institutions were collected and processed on the example of theatres in the Republic of Croatia as a cultural institution in the narrower sense, with the aim of determining how many theaters have an employed PR expert, and how they advertise and use social networks for promotion.

društvene mreže, kazalište, kulturne institucije, odnosi s javnošću

nije evidentirano