engleski

Who are political opinion leaders? - Implications for political marketing

Opinion leadership is a well-known term which has lately gained greater importance in politics. Political opinion leaders are people who influence other people’s political choices and that is the reason why they are very valuable when it comes to political marketing. The main goal of this research was to identify some key characteristics of political opinion leaders in order to set some basis in political marketing segmentation. Also, research was aimed to explore some media habits of political opinion leaders so that political parties could create successful media strategy in their attempt to influence the influencers

Political opinion leaders ; Political opinion seekers ; Political marketing ; Voter behavior

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