engleski

Dedicated Wireless Personal Area Network Specification for Retail Shop Management

RFID technologies have been used in retail industry over the last couple of decades. There are many examples of using RFID tags in retail stores as part of retail shop floor management. In this paper we will consider some of the most important solutions that are either being experimented with or already implemented to determine their potential in improvement of customer experience. Data collected through a well-organized RFID system in combination with mobile application can provide invaluable set of dynamic data that can further improve both back office operations and front office operations. Goal of this paper is to analyze the impact of employing this new technology and collected data on established customer experience services such as loyalty programs, promotions and overall customer experience. We propose establishing a dedicated specification that will cater for the information requirements of this type of applications in retail store in higher OSI layers.

RFID technology, Retailing, Technical Standards, Wireless Personal Area Networks, Real-time Location System, Retail 4.0

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