engleski

The role and importance of cultural heritage as a strategic resource in the development of creative cities

The primary objective of this paper is to accentuate the role and importance of cultural heritage as a strategic resource in the development of creative cities. Creative cities are hubs promoting socio-economic and cultural development using the creative industry model, and cultural heritage is one of the bases for the development of the creative city concept. An analysis of the structure of any city will reveal an aspiration for urban development using the creative industry model. Looking at the creativity of a city as a dynamic process focused on community development, it is necessary to identify the identity of the city and the past messages of its inhabitants through archival material and documentation, referred to as cultural heritage. Cultural heritage is a reflection of the human spirit captured in a materialized object and protected from the constant flow of time. The development of a city identity policy should be based on creative city modelling and design, creating strategies that will include attractiveness and accessibility of public spaces and respect for diversity. New products are thus created within the creative industries that will recognise heritage, or public memory, as the key element in the development of creative city software. This paper will analyse a selection of creative cities in Croatia and the EU. Research results will show the importance of the creative city concept for future socio-economic and cultural development and the importance of the creative city concept in the revitalization of cultural heritage and urban regeneration. The methodology consists of desk research and analysis of secondary data from different documents, namely a combination of academic studies, evaluations, literature reviews, case studies and policy papers. Other methods include analysis, synthesis, induction, deduction, comparison and compilation.

creative industries ; creative city ; cultural and socio-economic development ; cultural heritage

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