engleski

Financing Franchising Growth: Role of Banks in Croatia

Gaining financial resources is a significant step for establishing or growing business since entrepreneurs’ funds are rarely enough. The most common way of gaining financial funds is through bank loans (from banks). Therefore, banks can play a significant role in creating franchising systems from franchisors side or starting a new venture from franchisee’s side. Some foreign banks in EU have recognized the potential franchising has for the national economy and created different financial products devoted to the development and support of franchising. Unfortunately, this is not the case in Croatia. Thus, this paper will examine the situation in Croatian banks and their attitude toward franchising. Paper will present franchising, current financial products for franchisors and franchisees and we will look upon a case study of the franchisor in Eastern Croatia (looking for) in search for financial resources for growth in a commercial bank. Finally, we will present our findings and propose further research on this important topic.

franchising ; financing ; growth ; banks

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