engleski

Business improvement of Croatian Marinas (case studies Split and Opatija)

This paper presents a comparison of ACI marina Opatija and ACI marina Split. The characteristics of both marinas as well as their services will be researched. Indicators will show the number of berths, vessel calls, average capacity utilisation, revenues and expenditures of marinas. SWOT analysis of both marinas will be drafted, defining the strengths, weaknesses, opportunities and threats of mentioned marinas. Suggestion for improvements will be provided, which may be applicable to other Croatian marinas and marinas of countries that share similar characteristics.

nautical tourism ; ACI marina Split ; ACI marina Opatija ; SWOT analysis

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