engleski

TECHNOLOGY, ORGANISATION AND STRETEGY AS THE TOOL TO OVERCOME NEGATIVE EXTERNALITIES

Globalization forces companies to improve financial performance and system coordination trough new technology, new organization schemes and new strategic approach considering the changes caused by international environment and faster dialectic of time on global scale. Participation of manufacturing in Croatian GDP is showing very volatile trend but within time frame from year 2002. till 2017. it has grown and trend is still positive, although still very volatile. The main jeopardy that Croatian companies are exposed to is lack of labourers which is already very conspicuous and is to become even more in middle term because of negative demographic trends. The decision by companies to enter into a structural changes trough new strategic approach, considering new technologies and new organization schemes inquired by mentioned changes is influenced by the management`s decision and assessment how to maintain and improve company’s profitability and increase the productivity in order to compensate lack of labourers. In other words, companies are forced to use new strategy, technology and organization in order to maintain competitiveness on global scale. The main objective of this paper is to investigate how the companies are using new technologies and organization schemes in order to improve productivity and to create products at same price and better quality with increased cost. Moreover, a qualitative study among companies in manufacturing was conducted in order to get knowledge how the top management in Croatian companies understands the concept of modified strategic approach, new technology and modified organization and to determine factors for successful cost effective operating, and to investigate what impediments are the managers expecting and their predictions how to overcome them.

Organisation, Strategy, Technology

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