engleski

Tourist satisfaction as a tool in destination planning – empirical study of destination Rabac

Tourism in Rabac started to develop in the 1960s, similar to other parts of Istria and since then it has acquired the name 'The Pearl of the Kvarner Bay'. Today the destination Rabac/Labin is a well-known tourist destination. Rabac/Labin, together with Poreč and Novigrad, is one of the chosen destinations for testing of indicators of sustainable tourism in the project MITOMED+. The aim of the paper is to test if the same aspects of tourism satisfaction can be a useful tool for different destinations. The field research was carried out in the period between July and September 2017, in all three destinations. The paper presented the specificity of the tourist destination Rabac/Labin. In total 639 questionnaires from beach users in Rabac were collected. The questionnaire had more questions but, in the paper, tourist satisfaction was presented. Tourists evaluated 10 aspects in the destination as well as their overall satisfaction with the destination. The results have shown that there are some differences in satisfaction levels but, generally, tourists were satisfied with the destination Rabac. The obtained results can help managers and local stakeholders to achieve a high quality of offer and services in the destination and use tourist satisfaction as a helpful tool in future destination management.

destination management ; tourist satisfaction ; destination Rabac/Labin ; destination aspects ; Istria County

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