engleski

Discourse analysis of advertisements in women’s magazines: the case of Cosmopolitan and Gloria

The aim of this paper is to explore and present discursive strategies used in advertisements in Croatian editions of women's magazines and compare the findings to those of some previous research. The corpus for the analysis has been collected from two magazines ‒ Gloria and Cosmopolitan. The analysis was conducted on three levels: textual, discourse practice and social practice. The research has shown that a variety of discursive strategies is used on all three levels of the analysis in order to attract the customers and persuade them into buying the product.

discourse linguistics, discourse analysis, women’s magazine, advertising, Croatian

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